Yahoo Pixel Policy

This Yahoo (“Yahoo,” “we,” “us,” or “our”) Pixel policy applies to an advertiser’s use of a Yahoo pixel or other code (collectively, “Yahoo Code”) on the advertiser’s own websites or mobile apps to enable analytical, optimization, retargeting, and other tools available in its Yahoo advertising account

  1. USE. If an advertiser uses Yahoo Code it must:
    1. Maintain and adhere to a privacy policy on its websites and apps which must, at a minimum: (i) be available as a clear and conspicuous link from the main page of its websites and apps and any other website page or app where the Yahoo Code may be deployed, and (ii) clearly and prominently display the applicable notice and opt-out link referenced below;
    2. Obtain all necessary rights to use the data collected by the Yahoo Code (“Code Data”), if applicable;
    3. Comply with all applicable laws, statutes, directives, ordinances, treaties, contracts, regulations, guidelines, and Yahoo policies relating to its use of Yahoo Code (as applicable);
    4. Comply with applicable requirements contained in the developer terms for the underlying mobile operating system (e.g., the iOS Developer Program License Agreement and the Google Play Developer Program Policies); and
    5. Not transmit, directly or indirectly, to Yahoo or a Yahoo subsidiary any personally identifiable information relating to visitors to its websites or apps.
  2. NOTICE AND ABILITY TO OPT-OUT.
    1. USA/OUTSIDE OF EUROPEAN UNION. If an advertiser uses Yahoo Code in the United States of America or anywhere else in the world outside of the European Union, it must:
        • Ensure that its use of Yahoo Code complies with the Network Advertising Initiative’s guidelines and codes of conduct (which may be amended from time to time by the NAI) if the Yahoo Code is used within the United States of America, or the principles and guidelines of the equivalent self-regulatory body for territories outside the United States, which are comparable to those issued by the NAI, such as those established by the Digital Advertising Alliance of Canada, the Australian Digital Advertising Alliance, and Interactive Advertising Bureau of New Zealand, or such other standards we may subsequently designate from time to time; and
        • Prominently display within the privacy policy of its websites and apps a notice that includes each of the following disclosures in close proximity:  (a) a statement that third-party web beacons, cookies, or similar technologies are used on its websites or apps to provide advertisements about goods and services of interest to visitors on that and other websites and apps, and (b) a statement that describes its use of Code Data (it is strongly recommended that the advertiser name Yahoo and Yahoo’s involvement when describing such use); and (c) a statement that describes how visitors may learn more about the choices offered in connection with the use of Yahoo Code (as applicable), including an active link to one of the following URLs:  http://www.networkadvertising.org/managing/opt_out.asp or http://www.aboutads.info/choices/ (or the appropriate link for the country available on https://policies.yahoo.com/xw/en/yahoo/privacy/optout/, if you use Yahoo Code outside the United States).  If the country in which the Yahoo Code will be used is not referenced in the aforementioned list, then the advertiser should include an active link to https://aim.yahoo.com.
    2. EUROPEAN UNION. If an advertiser desires to use Yahoo Code in the European Union or if its websites and apps are intended for European Union users, it must:
      1. Prior to deployment of the Yahoo Code, enter into an agreement with Oath (EMEA) Limited (formerly known as Yahoo! EMEA Limited) related to its use of Yahoo Code;
      2. Ensure that its use of Yahoo Code complies with the European Digital Advertising Alliance’s European Principles (which may be amended from time to time by the EDAA), or such other standards we may subsequently designate;
      3. Prominently display within the privacy policy of its websites and apps a notice that includes each of the following disclosures in close proximity:  (a) a statement that third-party web beacons and cookies are used on its website or app to provide advertisements about goods and services of interest to visitors on that and other websites and apps; (b) a statement that describes its use of Code Data (the advertiser must mention Yahoo by name and Yahoo’s involvement when describing such use) to obtain all necessary rights to use Code Data as required by section 1.2.; and (c) a statement that describes how visitors may learn more about the choices offered in connection with its use of Code Data, including an active link to http://www.youronlinechoices.eu/; and
      4. Obtain all necessary rights, waivers, and permissions from users related to its proposed use of Code Data.
  3. RESTRICTIONS. Yahoo will not share un-aggregated Code Data with any other advertisers nor use it for the benefit of any other specific advertiser without advertiser’s consent. Yahoo may use Code Data in an aggregated or anonymous manner for (i) internal operational purposes (such as abuse detection and prevention, reporting), and (ii) to improve its services and offerings.

Last updated on October 30, 2017.

  • oath