Beacons & SDKs

Sites, apps, and HTML emails may contain a small snippet of code called a beacon or in mobile apps may be referred to as an SDK or Software Development Kit. In their simplest form, beacons and SDKs allow a site or app to transfer or collect information through a server request. Sites and apps may use beacons, SDKs, and cookies for many purposes, including site usage analytics, advertising auditing and reporting, and content and advertising personalization.

Yahoo’s Practices Regarding Beacons & SDKs

Yahoo may collect information through beacons and SDKs on or off of Yahoo sites and app about your browsing activities, such as the site or app you are visiting, the address of the referrer page for the site you previously visited, the time you are visiting the site or app, your browsing environment and your display settings. We may use the information we collect through beacons and SDKs:

  • To understand traffic patterns and how you use and interact with products and services.
  • To improve Yahoo products and services.
  • To optimize your browsing experience.
  • To provide anonymous individual and/or aggregated auditing, research, modeling and reporting for our advertisers and other partners. No personally identifiable information about you is shared with our advertisers and other partners as part of these services.
  • To offer Yahoo Analytics, including Flurry from Yahoo.
  • To provide you relevant advertising and content.

Your Choices Regarding Yahoo’s Use of Beacons & SDKs

Other Companies’ Beacons & SDKs on Yahoo

  • In addition to Yahoo using beacons & SDKs on our network of sites and apps, we allow certain Third Parties to include their own beacons & SDKs within our sites and apps. These companies use of beacons & SDKs is subject to their own privacy policies, not the Yahoo Privacy Policy.
  • Some Third Parties may have technology enabling them to act as "containers" for additional beacons, typically these are called a piggyback beacons. Yahoo may not always be aware of these piggyback beacons, however, you can check what beacons exist on a webpage using privacy tools.

Yahoo Privacy

To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product or topic. Information on this page may change as Yahoo adds or removes features.

Personalized Experience

By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo provides a more compelling online experience. Update your content or search preferences, manage your advertising choices, or learn more about relevant advertising.