Yahoo Analytics, Advertising Insights, and Flurry from Yahoo are systems used by Yahoo to collect information about visitors to Yahoo's and to our customers' websites and mobile applications.
Information Collection and Use
Analytic tools such as Yahoo Analytics, Advertising Insights, and Flurry from Yahoo use web beacons, cookies, and similar technologies to collect data about visitors to Yahoo's and our customer’s websites. This data is sent to Yahoo by your web browser or mobile application related to your interactions with Yahoo's or our customers' websites and applications. The data collected commonly includes cookie information and/or mobile device ID, IP address, time spent on web pages, links clicked, apps on the device, or advertisements viewed on those pages. This data is collected by Yahoo Analytics and other tools so that Yahoo can report statistical information. Yahoo Analytics cookies do not contain personally identifiable information such as name, age, or phone number.
We collect this information on behalf of our customers such as our advertisers and publishers. Our customers may also provide us with personally identifiable information such as email address to add to the report. We do not share customer reports or any personally identifiable information of users with third parties other than with the customer for whom we have collected this data. We contractually require our customers to post information about third party data collection and sharing practices on their websites unless it is only used for analytical purposes.
Yahoo may also use the data collected through Yahoo Analytics and other tools in order to improve our products and services and provide advertisements about goods and services and content of interest to users.
Your Opt-out Choices
Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies, or to reject third party cookies only. If you reject cookies, you may not be able to sign in or use other features of websites that rely on cookies to enable the user experience.
If you do not wish to have information about your activities on our customer’s websites or mobile applications used by Yahoo as stated above, you can opt-out here. If you’ve not logged into a Yahoo mobile application on your device, please use the mobile operating system’s opt-out. This opt-out applies both to use of the information on behalf of our customers and by Yahoo for its own purposes as described above.
Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo.