Research

From time to time, Yahoo ("we" and "us", as the case may be) may invite users to participate in usability studies, surveys, and other types of qualitative and quantitative research to help us better design our site, plan new features to add to our products and services, and help us understand our users' wants and needs. We also conduct research using data from our internal records.

Research Panels

  • We recruit research subjects through a variety of means, including advertising banners, email messages, and through market research firms.
  • Participants in research are often required to sign separate privacy or confidentiality agreements and may be compensated for their time.
Internal Information
  • Information about audiences and traffic from our own log files and user databases may also be used for research purposes in an ongoing effort to improve our products and services. Information Sharing and Disclosure Practices
  • Statistics from research may be shared with our partners, prospective partners, or advertisers when these data are aggregated (not individually identifiable) or averaged across many users.

Highlights

MANAGE INTEREST-BASED ADS

To help make your experiences with Yahoo more relevant, we employ interest-based ads. Manage your interest-based categories, or opt-out of all categories, on our opt-out tool.  

YAHOO PRIVACY

To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product. Information on this page may change as Yahoo adds or removes features. 

More Help Links

Opt-Out

Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo.

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