Yahoo Mobile

Yahoo takes your privacy seriously. This overview should help you understand Yahoo’s key mobile privacy practices. Please see the Yahoo Privacy Policy for additional information concerning our privacy practices.

1. Personalisation
2. Mobile Device Unique Identifier
3. Physical Location
4. Disclosure of Information
5. Legal Process
6. Account Information and Preferences
7. Third Party Apps and Widgets
8. Advertising
9. Mail
10. Messenger
11. Search
12. Other

1. Personalisation

You can choose to share information, such as device contacts, calendar events, location and favourite widgets, with Yahoo to personalise your experience across Yahoo products and services as well as across devices. You can manage your choices in the product settings or, where applicable, the mobile device settings. In addition, Yahoo may collect information from your device, including data about the apps that you’ve installed, in order to personalise your experience.

2. Mobile Device Unique Identifier

When connecting to Yahoo via a service provider that uniquely identifies your mobile device, Yahoo may receive this identification and use it to offer extended services and/or functionality. Yahoo may disclose these device identifiers to trusted partners who work on our behalf under confidentiality agreements. These partners may use this information to help Yahoo provide products and services to you. Certain Yahoo services may require our collection of your phone number. We may associate that phone number to the mobile device identification information. However, we will not use that phone number for telemarketing unless you have given us permission to do so.

3. Physical Location

You must first provide permission through your device, browser or with Yahoo directly, before Yahoo obtains pinpointed physical location information from technologies like GPS, Wi-Fi, or cell tower proximity. You are able to withdraw your permission for Yahoo to acquire pinpointed location information from your device, but depending on the device or browser associated with the Yahoo product or service you’re using location information permissions may not be controlled by Yahoo. Please visit the Location Opt-Out help page to learn more about withdrawing location permissions on your device. Once acquired, Yahoo may use and store this information, in combination with other location-based information such as IP address, billing postal code provided by your carrier or by you at time of registration on Yahoo, to provide enhanced location based services, serve location-targeted advertising, search results, and other content.

4. Disclosure of Information

Yahoo does not rent, sell, or share your personal information with other people or nonaffiliated companies, except to offer products or services you've requested, or under the following circumstances:

  • We provide the information to trusted partners who work on behalf of or with Yahoo under confidentiality agreements. These companies may use your personal information to help Yahoo communicate with you about offers from Yahoo and our marketing partners. However, these companies do not have any independent right to share this information.
  • We are acquired by or merged with another company. In this event, Yahoo will notify you before your information is transferred and subject to a different privacy policy.

5. Legal Process

Yahoo believes it must share information to investigate, prevent, or take action against illegal activities, suspected fraud, emergency situations involving potential threats to the physical safety of any person, or violations of Yahoo's Terms of Service or as required by law. We share information in response to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.

6. Account Information and Preferences

You can edit your Yahoo account information, including your marketing preferences, on a computer at any time. If you are not logged in, service limitations may prevent you from accessing the full functionality of Yahoo services or tools while using mobile devices. In that case, you may need to use a computer to connect to Yahoo.

7. Third Party Apps and Widgets

Yahoo may share information with third party mobile apps/widgets. If you add a third party app or widget, we may share information such as your country, preferred language, your mobile carrier, device type and browser type if we have it. Third party apps or widgets may also set cookies. You can choose to make your current location data available to a third party app/widget developer by giving Yahoo permission to share this data. Please note that third parties' use of cookies and information that you provide to them is subject to their own privacy policies, and not the Yahoo Privacy Policy or the Yahoo Mobile Privacy Policy.

8. Advertising

Yahoo collects and maintains information about your interests based on your activity when you use Yahoo's products and services, visit the branded Yahoo network of websites, and visit websites Yahoo partners with. We may use this information to deliver advertisements and content relevant to your interests. Yahoo offers you the ability to opt-out of receiving interest-based advertising or content provided by Yahoo. To opt-out of receiving interest-based advertising and content from your mobile device, you must first log in to your Yahoo account on your mobile device before using our Ad Matching opt-out tool. You can also manage your interest-based categories, or opt-out of all categories, from Yahoo's Ad Interest Manager tool. To make your settings on Ad Interest Manager apply to your mobile device, you must be signed in to your Yahoo account.

9. Mail

Yahoo’s automated systems analyse all communications content (such as Mail and Messenger content including instant messages and SMS messages) to, without limitation, provide personally relevant product features and content, to match and serve targeted advertising, and to ensure spam and malware detection and abuse protection. This analysis occurs on all communications content as it is sent and received as well as when it is stored, including communications content from services synced with your Yahoo account. For certain use cases, Yahoo runs automated algorithms on commercial communications to create generic templates of such documents (e.g. using common language to identify the elements of an airline receipt). These templates do not include the recipient’s personal data. Yahoo template editors may review the templates to improve our services and our personalisation of your experience. The template review only applies if you are using the US Services. Yahoo Mail and Yahoo Messenger now share a common search platform. You may now elect to archive Yahoo instant messages along with Yahoo Mail messages and search them together (including Voice Mail, SMS and more). In order to learn more about Yahoo Mail’s privacy features and settings, please visit the Mail Privacy Policy, or the Mail FAQ.

10. Yahoo Messenger

Yahoo Messenger offers message history, available in selected versions of the product, to save IM conversations from your Yahoo account onto our Yahoo servers. Some versions of Yahoo Messenger may also analyse your messages for keywords, similar to Yahoo Mail. For more information please visit the Yahoo Messenger Privacy Policy.

11. Search

In some markets, Yahoo has integrated its search and sponsored search services with Microsoft. To learn more, please visit the Yahoo Search Privacy Policy.

12. Other

When you access Yahoo from any mobile device, you are subject to the Yahoo Terms of Service. If you have questions about this service or Yahoo Mobile, please visit the Yahoo Mobile help page.

This page describes current Yahoo practices with respect to this particular service. This information may change as Yahoo revises this service by adding or removing features or using different service providers. To find out how Yahoo treats your personal information, please visit our Privacy Policy.

Highlights

MANAGE INTEREST-BASED ADS

To help make your experiences with Yahoo more relevant, we employ interest-based ads. Manage your interest-based categories, or opt-out of all categories, on our opt-out tool.  

YAHOO PRIVACY

To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product. Information on this page may change as Yahoo adds or removes features. 

More Help Links

Opt-Out

Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo.