Yahoo Web Analytics and Advertising Insights from Yahoo are browser-based systems used by Yahoo to collect information about visitors to our customers' websites.
Information Collection and Use
Web analytic tools such as Yahoo Web Analytics and Advertising Insights from Yahoo use web beacons and cookies to collect data about visitors to our customer’s websites. This data is sent to Yahoo by your web browser as part of your interaction with a customer's website. The data collected commonly includes IP address, time spent on webpages, links clicked, or advertisements viewed on those pages. This data is collected by Yahoo Web Analytics and other tools so that Yahoo can report statistical information. Yahoo Web Analytics cookies do not contain personally identifiable information such as name, age, or phone number.
We collect this information on behalf of our customers such as our advertisers and publishers. Our customers may also provide us with personally identifiable information such as email address to add to the report. We do not share customer reports or any personally identifiable information of users with third parties other than with the customer for whom we have collected this data. We contractually require our customers to post information about third party data collection and sharing practices on their websites unless it is only used for analytics purposes.
Yahoo may also use only the browser data collected through Yahoo Web Analytics and other tools in order to improve our products and services and provide advertisements about goods and services of interest to users.
Your Opt-out Choices
Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies, or to reject third party cookies only. If you reject cookies, you may not be able to sign in or use other features of websites that rely on cookies to enable the user experience.
If you do not wish to have information about your activities on our customer’s websites used by Yahoo as stated above, you can opt-out here. This opt-out applies both to use of the information on behalf of our customers and by Yahoo for its own purposes as described above.