Yahoo Privacy Centre
Welcome to the Yahoo Privacy Centre – take a look around. You'll learn how Yahoo treats your personal information, as well as ways to control your preferences and settings. As always, Yahoo is committed to gaining your trust.
In the “Topics” section, youcan find detailed information on special topics such as cookies and IP addresses. In the “Products” section, you can find additional guidance about our privacy practices relating to particular products or services.
"Yahoo” means Yahoo! EMEA Limited which operates within and is subject to Irish data protection law. However, if you are a Sky | Yahoo Mail user, "Yahoo" means Yahoo UK Services Limited in relation to your use of Mail, Messenger (in webmail), Calendar and Addresses. If you are a BT | Yahoo Mail user, “Yahoo” means Yahoo! UK Services Limited which provides Mail, Messenger (in webmail), Calendar and Addresses as a data processor for BT customers.
Information collection & use
Yahoo (as data controller) collects personally identifiable information when you register for a Yahoo account, when you use certain Yahoo products or services, when you enter promotions or competitions and when you visit Yahoo pages or the pages of certain Yahoo partners outside the branded Yahoo network of websites. Yahoo may combine information (including personally identifiable information) about you that we have with information that we obtain from business partners or other companies.
When you register with Yahoo, we ask for personally identifiable information such as your name, email address, birth date, gender, postcode, occupation, industry and personal interests.
Yahoo collects information about your transactions with us and with some of our business partners, including information about your use of financial products and services that we offer.
Yahoo also automatically receives and records information on our server logs from your browser including your IP address, Yahoo cookie information, software and hardware attributes, and the page that you requested. Once you register with Yahoo and sign in to our services, you are no longer anonymous to us and your usage data will be connected to your account.
Yahoo uses information (including anonymous and pseudonymous information, as well as personally identifiable information) for the following general purposes: to personalise the advertising and content that you see, fulfil your requests for products and services, improve our services, contact you, conduct research and provide anonymous reporting for internal and external clients.
Information sharing & disclosure
Yahoo does not rent, sell or share information about you (including personally identifiable information) with other people or non-affiliated companies, except to provide products or services that you have requested, when we have your permission or in the following circumstances:
- to provide the information to trusted partners who work on behalf of or with Yahoo under confidentiality agreements. These companies may use such information to help Yahoo communicate with you (to the extent consented by you) about offers from Yahoo and our marketing partners. However, these companies do not have any independent right to share this information.
- to respond to subpoenas, court orders, legal process or to any legitimate request by authorities with which compliance is required, or to establish or exercise legal rights or defend against legal claims.
Yahoo displays targeted advertisements based on anonymised or pseudonymised data and information, and Yahoo may also display targeted advertisements based on personally identifiable information. Advertisers (including ad-serving companies) may assume that people who interact with, view or click targeted ads meet the targeting criteria – for example, females aged 18-24 from a particular geographic area. Yahoo does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad, you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
Cookies & similar technologies
Yahoo may set and access Yahoo cookies on your computer. We may also set and access device identifiers which could include IP address, user agent information (browser version, OS type and version) and device-provided identifiers. Once you log in to Yahoo on your device, Yahoo may recognise your device to provide you with a personalised experience, independent of your device settings. You can control your personalised experience across Yahoo through our Ad Interest Manager. Learn more.
Yahoo lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies and device identifiers is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Yahoo's cookies.
Yahoo uses web beacons to access Yahoo cookies inside and outside our network of websites and in connection with Yahoo products and services.
Your ability to edit & delete your account information & preferences
New categories of marketing communications might be added to the Marketing preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages that they receive.
We reserve the right to send you certain communications, such as service announcements and administrative messages and other communications relating to the Yahoo service, without offering you the opportunity to opt out of receiving them.
You may delete your Yahoo account by visiting our Account deletion page, verifying your password once more and confirming your choice to terminate the account. Please click here to read about what information may possibly temporarily remain in our archived records after your account has been deleted.
Confidentiality & security
We limit access to information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
We have physical, electronic and procedural safeguards that comply with our legal obligations to protect information about you.
To learn more about security, including the security steps we have taken and security steps you can take, please read Security at Yahoo.
Posting on publicly accessible areas
A publicly accessible area is any area of Yahoo that is accessible by the general public and may be indexed by search engines.
Yahoo allows you to post, submit and exchange content and information on publicly accessible areas, such as Yahoo Groups, Yahoo Message Boards and Yahoo Answers.
You should exercise caution if you choose to disclose personally identifiable information in a publicly accessible area. Remember that this information may remain indefinitely in the publicly accessible area of the service. Also, depending on the particular service, other users may also be able to view two or more of your individual postings collectively.
You are solely responsible for any information that you disclose and disseminate on publicly accessible areas.
If you have a concern about any personally identifiable information that you have posted on any publicly accessible areas and are unable to delete or edit it, please refer your query to Customer Care.
Yahoo may amend this policy from time to time. If we make any substantial changes in the way we use your information, we will notify you by sending a notice to the primary email address specified in your Yahoo account or by posting a prominent notice on our pages.
Questions or suggestions
If you have questions or suggestions, complete a feedback form or contact us at:
Yahoo! EMEA Limited
5-7 Point Village
North Wall Quay, Dublin 1
Last updated: 29 January 2016
We have detailed reference links describing our privacy practices for a wide range of Yahoo products and services. Find them here.