At Yahoo, we fundamentally believe that the best user experience is a personalised one. We provide you with many controls built-in to manage your experience with us. Below are several of these options:
My account: Edit your account information and settings, including your profile and contact information.
Ad Interest Manager: We attempt to match the advertising you see through our systems with your interests based on your online activities and expressed preferences. Ad Interest Manager provides a view into what our systems believe you are interested in and allows you to selectively manage each interest or opt out of personalised advertising by Yahoo's ad systems.
Content preferences: We believe that a personalised experience is the best type of experience. Yahoo provides customised content based on your online activities, expressed preferences and linked accounts to better understand your preferences. Visit this tool to see the content topics that you like and dislike, make changes to these, or opt out of personalised content provided by our systems.
Search history: Search assistance recommendations draw upon your historical searches at Yahoo to better personalise your search experience. Utilise this tool to view what you've searched for in the past using our search technology, to remove individual searches, to clear your entire history from search assist use or to block further personalisation of search assistance suggestions.
Location management: Our location management page allows you to access, manage and remove precise geo-location information associated with your Yahoo account.