Yahoo!7 Mobile

Yahoo7 takes your privacy seriously. This overview should help you understand Yahoo7’s key mobile privacy practices. Please see the Yahoo7 Privacy Policy for additional information concerning our privacy practices.

1. Personalisation
2. Mobile Device Unique Identifier
3. Physical Location
4. Disclosure of Information
5. Legal Process
6. Account Information and Preferences
7. Third Party Apps and Widgets
8. Advertising
9. Mail
10. Messenger
11. Search
12. Other

1. Personalisation

You can choose to share information, such as device contacts, calendar events, location and favourite widgets, with Yahoo7 to personalise your experience across Yahoo7 products and services as well as across devices. You can manage your choices in the product settings or, where applicable, the mobile device settings. In addition, Yahoo7 may collect information from your device, including data about the apps that you’ve installed, in order to personalise your experience.

2. Mobile Device Unique Identifier

When connecting to Yahoo7 via a service provider that uniquely identifies your mobile device, Yahoo7 may receive this identification and use it to offer extended services and/or functionality. Yahoo7 may disclose these device identifiers to trusted partners who work on our behalf under confidentiality agreements. These partners may use this information to help Yahoo7 provide products and services to you. Certain Yahoo7 services may require our collection of your phone number. We may associate that phone number to the mobile device identification information. However, we will not use that phone number for telemarketing unless you have given us permission to do so.

3. Physical Location

You must first provide permission through your device, browser or with Yahoo7 directly, before Yahoo7 obtains pinpointed physical location information from technologies like GPS, Wi-Fi, or cell tower proximity. You are able to withdraw your permission for Yahoo7 to acquire pinpointed location information from your device, but depending on the device or browser associated with the Yahoo7 product or service you’re using location information permissions may not be controlled by Yahoo7. Please visit the Location Opt-Out help page to learn more about withdrawing location permissions on your device. Once acquired, Yahoo7 may use and store this information, in combination with other location-based information such as IP address, billing postal code provided by your carrier or by you at time of registration on Yahoo7, to provide enhanced location based services, serve location-targeted advertising, search results, and other content.

4. Disclosure of Information

Yahoo7 does not rent, sell, or share your personal information with other people or nonaffiliated companies, except to offer products or services you've requested, or under the following circumstances:

  • We provide the information to trusted partners who work on behalf of or with Yahoo7 under confidentiality agreements. These companies may use your personal information to help Yahoo7 communicate with you about offers from Yahoo7 and our marketing partners. However, these companies do not have any independent right to share this information.
  • We are acquired by or merged with another company. In this event, Yahoo7 will notify you before your information is transferred and subject to a different privacy policy.

5. Legal Process

Yahoo7 believes it must share information to investigate, prevent, or take action against illegal activities, suspected fraud, emergency situations involving potential threats to the physical safety of any person, or violations of Yahoo7's Terms of Service or as required by law. We share information in response to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.

6. Account Information and Preferences

You can edit your Yahoo7 account information, including your marketing preferences, on a computer at any time. If you are not logged in, service limitations may prevent you from accessing the full functionality of Yahoo7 services or tools while using mobile devices. In that case, you may need to use a computer to connect to Yahoo7.

7. Third Party Apps and Widgets

Yahoo7 may share information with third party mobile apps/widgets. If you add a third party app or widget, we may share information such as your country, preferred language, your mobile carrier, device type and browser type if we have it. Third party apps or widgets may also set cookies. You can choose to make your current location data available to a third party app/widget developer by giving Yahoo7 permission to share this data. Please note that third parties' use of cookies and information that you provide to them is subject to their own privacy policies, and not the Yahoo7 Privacy Policy or the Yahoo7 Mobile Privacy Policy.

8. Advertising

Yahoo7 collects and maintains information about your interests based on your activity when you use Yahoo7's products and services, visit the branded Yahoo7 network of websites, and visit websites Yahoo7 partners with. We may use this information to deliver advertisements and content relevant to your interests. Yahoo7 offers you the ability to opt-out of receiving interest-based advertising or content provided by Yahoo7. To opt-out of receiving interest-based advertising and content from your mobile device, you must first log in to your Yahoo7 account on your mobile device before using our Ad Matching opt-out tool. You can also manage your interest-based categories, or opt-out of all categories, from Yahoo7's Ad Interest Manager tool. To make your settings on Ad Interest Manager apply to your mobile device, you must be signed in to your Yahoo7 account.

9. Mail

Yahoo7’s automated systems analyse all communications content (such as Mail and Messenger content including instant messages and SMS messages) to, without limitation, provide personally relevant product features and content, to match and serve targeted advertising, and to ensure spam and malware detection and abuse protection. This analysis occurs on all communications content as it is sent and received as well as when it is stored, including communications content from services synced with your Yahoo7 account. For certain use cases, Yahoo7 runs automated algorithms on commercial communications to create generic templates of such documents (e.g. using common language to identify the elements of an airline receipt). These templates do not include the recipient’s personal data. Yahoo7 template editors may review the templates to improve our services and our personalisation of your experience. The template review only applies if you are using the US Services. Yahoo7 Mail and Yahoo7 Messenger now share a common search platform. You may now elect to archive Yahoo7 instant messages along with Yahoo7 Mail messages and search them together (including Voice Mail, SMS and more). In order to learn more about Yahoo7 Mail’s privacy features and settings, please visit the Mail Privacy Policy, or the Mail FAQ.

10. Yahoo7 Messenger

Yahoo7 Messenger offers message history, available in selected versions of the product, to save IM conversations from your Yahoo7 account onto our Yahoo7 servers. Some versions of Yahoo7 Messenger may also analyse your messages for keywords, similar to Yahoo7 Mail. For more information please visit the Yahoo7 Messenger Privacy Policy.

11. Search

Third party providers help power Yahoo7 search and sponsored search services. To learn more, please visit the Yahoo7 Search Privacy Policy.

12. Other

When you access Yahoo7 from any mobile device, you are subject to the Yahoo7 Terms of Service. If you have questions about this service or Yahoo7 Mobile, visit the Yahoo7 Mobile help page.

This page describes current Yahoo7 practices with respect to this particular service. This information may change as Yahoo7 revises this service by adding or removing features or using different service providers. To find out how Yahoo7 treats your personal information, please visit our Privacy Policy.

Highlights

OPT-OUT

Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo.

Yahoo7 Privacy

We have detailed reference links describing our privacy practices for a wide range of Yahoo7 products and services.

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